Marketing Director
Location: Headquarters office in Bismarck, ND
Delta Waterfowl is seeking to recruit a dynamic new Marketing Director to be based in Bismarck, North Dakota. This position will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
About Delta Waterfowl
Founded in 1911, Delta Waterfowl Foundation (DWF) with a mission Delta uses science-based solutions to produce ducks, conserve prairie wetlands, and ensure the future of waterfowl hunting. Delta’s vision remains steadfast - abundant ducks and endless opportunities for all waterfowl hunters. As the “The Duck Hunters Organization,” Delta works to produce ducks through duck production programs and conservation of breeding duck habitat. Delta conducts vital waterfowl research, trains the next generation of waterfowl biologists and scientists, and promotes and protects the continuing tradition of waterfowl hunting in North America. The four pillars of Delta’s organizational strategy are the following:
- Duck Production: Delta delivers efficient, effective waterfowl programs such as Predator Management and Hen Houses to produce more ducks on the prairie breeding grounds. Based on sound science, Delta’s duck production efforts add ducks to the fall flight every year and in every flyway.
- Habitat Conservation: Delta conserves critical breeding duck habitat through continual agricultural and public land conservation policy efforts. Delta works in partnership with landowners to create innovative, incentive-based programs such as Working Wetlands, which ensure strong duck production this year and long into the future.
- Research & Education: Delta is a leading waterfowl research organization, with a legacy of leading-edge science. Delta bases the organization’s duck production and habitat programs on this research and continually seeks science-based solutions to issues facing ducks and duck hunters throughout North America. Delta also provides hands-on and incredibly important training opportunities to the next generation of waterfowl and wetland biologists and scientists.
- HunteR3: Delta works to ensure the tradition and future of waterfowl hunting through programs such as First Hunt, the largest waterfowl hunter recruitment program in the world. Delta also ensures that future wildlife professionals appreciate the economic, ecological, and recreational importance of hunting through our rapidly expanding University Hunt Program. Delta rigorously protects hunting access and opportunity, defending waterfowl hunting anytime and anywhere.
The mission, vision, and values of Delta Waterfowl are clear and have never been more vital to ducks and duck hunters in North America. Acres of quality breeding waterfowl habitat continue to shrink every year, while more hungry predators than ever roam the landscape where ducks nest. Waterfowl hunters too, face mounting pressures. Hunting access and opportunities are continually being squeezed by changing land use and restrictive regulations.
Delta’s vision of abundant waterfowl and endless opportunities for duck hunters serves as a promise of a bright future — one with skies full of ducks and countless places to enjoy those magical mornings in the duck blind. With the launch of the Million Duck Campaign, Delta is uniquely positioned and poised to amplify the organization’s impact by dramatically increasing the scope and scale of work across each of its four pillars. Delta will maintain and incrementally expand delivery of existing programs to fulfill the mission to produce ducks and secure the future of waterfowl hunting.
Delta is poised to build on its current strategic plan with sustained attention to the following goals:
- Steward and Complete the Million Duck Campaign. Delta has secured $221 million of its long-term goal of reaching a $270 million endowment to fully and permanently fund the annual cost of producing one million ducks. Delta will focus its fundraising on securing the remaining capital needed to sustain the campaign’s long-term delivery.
- Expand Access and Opportunity Under the Duck Distribution Banner. The Duck Distribution initiative is Delta’s vehicle for expanding waterfowl hunting access and reinforcing its value to duck hunters across North America. While the initiative includes national communications, branding, and marketing strategies, the programmatic impact will focus on improving access and habitat conditions on public trust assets.
- Delta’s Scientific Leadership is a critical element in all aspects of the organization’s impact and value. Delta is investing in its research capacity and scientific leadership. This includes expanding studies on duck distribution, validating the return on investment in predator management and duck production, and setting the stage for a future campaign rooted in rigorous science.
Today, Delta Waterfowl remains true to James Ford Bell’s founding vision, ever evolving to respond to the new threats and challenges facing ducks and duck hunters.
For more information about Delta Waterfowl please visit www.deltawaterfowl.org.
ESSENTIAL FUNCTIONS
- Serve as a strategic partner to the VP of Marketing, driving organizational development initiatives that align with Delta’s mission, foster a culture of excellence, and support the achievement of strategic objectives.
- Provides ongoing leadership to the marketing team and manages workloads within the marketing department.
- Execute a marketing plan by implementing strategies, managing campaigns, and analyzing results.
- Advanced knowledge in organizational branding and ensure that all brand-related activities, including creative assets, marketing materials, and communications, adhere to Delta Waterfowls guidelines and regulations.
- Focus on the strategic direction and growth of the magazine publication.
- Analyzes audience data, develop engagement strategies, and tailor content to meet specific audience needs.
- Work with Director of Project Management to facilitate team alignment on projects, and ensures the creative team knows exactly what is required.
- Receive reviews from subject matter experts with deep knowledge of a specific area to be implemented in marketing plan.
- Prepares effective advertising campaigns based on market research.
- Collaborate with Delta Waterfowl Foundation programs to develop marketing growth plans for the organization.
- Adhere and align with marketing plans by contributing ideas that enable Delta Waterfowl to better connect with the target audience to increase membership & donations
- Develop, create and proofread marketing materials, and ensure brand guidelines are met and are within budget
- Provide direct supervision to marketing staff and project workload.
- Other duties as assigned.
REQUIRED QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Bachelor's degree in Marketing, Communications, Advertising, Business or related field and at least five years of directly related professional experience.
- Excellent verbal and written communication skills, attention to detail and leadership abilities
- Thorough understanding of market developments, strategies and best practices.
- Strong problem-solving skills and ability to respond to change
- Must have project management skills with interest in digital mediums
- Excellent analytical skills, ability to work independently, and strong working knowledge of Microsoft Office applications, including PowerPoint, and other software.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit, talk and listen. The position requires dexterity in using telephone, computer keyboard, mouse, calculator and other office equipment. The employee is regularly required to stand, walk, and navigate stairs. The employee must lift and move up to 40 pounds. Vision abilities required by this job include close vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is required to work in an office environment well as in the field (e.g., marsh, water, woods, etc.).
APPLICATION PROCEDURES
Please submit the following documents to jobs@deltawaterfowl.org:
- Cover letter
- Resume
Delta Waterfowl Foundation is proud to be an equal opportunity employer.